The World Air Games in Turin: Levels of sponsorship

The Sponsors choose between the following levels, in descending order of economic contribution and acquired rights:

Presenting Sponsor: is only one, and their trade name is always included with the World Air Games Turin 2009 logo on all occasions.

Top Sponsors: a restricted number, who like to use big occasions to raise the visibility of their trade name.

Official Sponsors: a greater number, who feel that the communications opportunities arising from Official Sponsorship are sufficient for their publicity requirements.

Another category with a minor economic contribution is envisaged:
Official Supplier: these are Firms which supply the goods and services necessary to organising the World Air Games Turin 2009, and supply them free to publicise the excellence of their product. They receive a lesser level of communication but the visibility and standard of their services make it worthwhile for them.

The Road Show in the early months of 2008 in the principal Italian and foreign cities, the communications campaign in the various media, the events of the "number 1" (one year to the Games) of June 2008 will guarantee great expectations of the Event itself on which the sponsors will be able to build their own Communications programmes, choosing from among the Values those which best match their own objectivesin consumer terms or B2B.

During the World Air Games, the Olympic “clean venue policy” (that is, the rule against showing the Sponsors’ trade names in the competition locations) is not active. So there will be ample visibility for the trade names on the contest sites, on the aircraft, on the uniforms of the personnel involved in the organisation, with adequate television coverage.
The Air Village will offer data on the huge influx of spectators expected, an excellent shop-window for interested sponsors.
Further, advertising space will be available on the maxi-screens present at the contest sites and in the city centre.