The Sponsors choose between the following levels, in descending order of economic contribution and acquired rights:

Top Sponsors: a restricted number, who like to use big occasions to raise the visibility of their trade name.

Official Sponsors: a greater number, who feel that the communications opportunities arising from Official Sponsorship are sufficient for their publicity requirements.

Another category with a minor economic contribution is envisaged:

Official Supplier: these are Firms which supply the goods and services necessary to organising the World Air Games Turin 2009, and supply them free to publicise the excellence of their product. They receive a lesser level of communication but the visibility and standard of their services make it worthwhile for them.

During the World Air Games, the Olympic “clean venue policy” (that is, the rule against showing the Sponsors’ trade names in the competition locations) is not active. So there will be ample visibility for the trade names on the contest sites, with adequate television coverage.
The Air Village will offer data on the huge influx of spectators expected, an excellent shop-window for interested sponsors.
Further, advertising space will be available on the maxi-screens present at the contest sites.